Neutrogena remembers
“Neutrogena's Nostalgia Trip Gets '90s Kids to Embrace Pro-aging Mindset” -LBB
If you remember the 90s, and all of the aesthetics, styles, and music that went with those days, like they were yesterday, it may be time for Neutrogena Retinol Regenerating Cream.
When being tasked with marketing retinol to millennials, we tapped into what they love the most— Nostalgia. Working with both WW7 and multidisciplinary artist and creator, Maris Jones, we were able to create a full 360 campaign packed with fun nostaligic hits, from your favorite soapy tv series, to the blow up furniture you begged your parents for.
Credits
ECD: Alex Booker
ACD / Copy: Hallie Cain
Senior AD: Me
Junior CW: Alex Oskuie
Junior AD: Sidney Fortunato
Directors (90210): Lizzy Born + David Shafei
Director (Social): Maris Jones
If you recognize this game… it may be time for Neutrogena Retinol.