Neutrogena remembers

“Neutrogena's Nostalgia Trip Gets '90s Kids to Embrace Pro-aging Mindset” -LBB

If you remember the 90s, and all of the aesthetics, styles, and music that went with those days, like they were yesterday, it may be time for Neutrogena Retinol Regenerating Cream.

When being tasked with marketing retinol to millennials, we tapped into what they love the most— Nostalgia. Working with both WW7 and multidisciplinary artist and creator, Maris Jones, we were able to create a full 360 campaign packed with fun nostaligic hits, from your favorite soapy tv series, to the blow up furniture you begged your parents for.


Credits

ECD: Alex Booker

ACD / Copy: Hallie Cain

Senior AD: Me

Junior CW: Alex Oskuie

Junior AD: Sidney Fortunato

Directors (90210): Lizzy Born + David Shafei

Director (Social): Maris Jones

If you recognize this game… it may be time for Neutrogena Retinol.