American Red Cross

“The Best Work You May Never See: BBDO NY, Director Charlotte Wells Ask “What’s Your Type?” For The American Red Cross” -SHOOT

Every two seconds, a person needs blood to survive. As our population increases exponentially, so does this need. Our country has been facing regular blood shortages, so in order to combat this crisis, Red Cross came to us with a task. One 30 second PSA to garner support and encourage blood donation. In a rare advertising miracle, we ended this production with not one, but two long form PSAs, along with three social videos, earning over 400k views from a new generation of blood donators. We teamed up with director, Charlotte Wells to shoot these on film, giving them a warm, home-video-like feeling.

Growing Up

what’s your type?

social content

@alex1leg 🏃‍♂️From hospital beds to running blades, my journey was tough, but blood transfusions were a lifeline. 🩸 You can make a difference too! Donate with the American Red Cross and help save lives. #ad #AmericanRedCrossPartner #GiveBlood @American Red Cross ♬ original sound - Alex1Leg

Click here to watch Kennedy’s video. Due to content blocking, it can’t be directly linked.

@naanzzzzz Donating blood with the American Red Cross can help save lives, like mine! Swing by your local American Red Cross and make a difference today. #AmericanRedCrossPartner #GiveBlood @American Red Cross ♬ original sound - ananya

Credits

Director: Charlotte Wells

CDs: Roberto Dañino & Victor Roa

Senior Copywriter: Hallie Cain

Art Director: Chesney Jensen